India's Ministry of Tourism Launches 'Cool Summers of India' Campaign to Promote Lesser-Known, Cooler Destinations

Ministry of Tourism launching a social media campaign on 'cool summer getaways' in India to change the perception of India as unsuitable for summer tourism.

- The campaign, 'Cool Summers of India,' aims to highlight lesser-known, cooler destinations and decongest popular tourist spots during regular tourism seasons.

- The campaign targets foreign tourists and will be showcased at the Arabian Travel Mart in Dubai.

- A two-phase list of about 50 summer getaways has been drawn, focusing on locations with cooler climates and favorable air quality index.

- The campaign aims to showcase the beauty of these sites, promote local cuisines, and other cultural offerings.

Click for more